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TIPS TO TRANSFORM YOUR BUSINESS FOR DELIVERY

TIPS TO TRANSFORM YOUR BUSINESS FOR DELIVERY

In this challenging environment it’s important be remain adaptable and respond quickly to the new reality our industry is facing. Ensuring your business remains accessible via take-away and delivery is a necessity, but it can also feel overwhelming for those doing so for the first time. With this in mind, here are some tips to help guide you through the process of successfully transforming your business.

1. TAILOR YOUR MENU TO SUIT DELIVERY

It’s important that you shift your menu focus to items that are easily transported for delivery. Items that quickly lose quality and appeal, or are unsuitable for easy insertion into take-away packaging/containers will need to be removed from your menu. Using good packaging will not only protect the presentation of the food, but helps regulate the temperature to avoid soggy meals and unhappy customers. You should also consider your audience and your offering to set yourself apart from competitors. Could you introduce value packs or family meals that can be refrigerated and reheated to complement your existing range of ready to eat meals?

2. MAKE SURE YOUR CUSTOMERS KNOW YOU’RE OPEN FOR BUSINESS

This point is critical to the success of your business. Now is the time to connect with your existing customer base and remind them that you’re not just open but still readily accessible with delivery options. In an ever changing environment people are always hungry for information. Address this with regular communication including updates of your current opening hours, your new menu options, internal safety protocols and your appreciation of their continued support. Use your website, social media and email to get your message across that’s it’s business as usual.

3. EMBRACE DELIVERY

Home delivery has become an essential part of operating a business in our new reality. If you don’t have the capacity or option to deliver yourself, or want to cater for delivery outside your current radius it’s worth considering delivery services such as Uber Eats, Menulog, Doordash and Deliveroo. They want your business right now and can help promote you to their customer base through their respective Apps. This means you can focus on your own business without the hassle of organising delivery. To maximise the appeal of your menu, you’ll just need to ensure you feature quality photography on your delivery profile.