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Creating an online presence for your business

CREATING AN ONLINE PRESENCE

Continued marketing of your business is critical to success in these challenging times. Shifting your focus online to social and digital channels is a cost effective solution to open up your business to a wider audience that’s hungry for more information. Here’s how you can create a meaningful online presence to easily connect with both your existing customer base and potential new customers.

Immediately utilise your websites home page to prominently communicate that you are still open for business and easily accessible with home delivery. Highlight any changes to your opening hours and menu offering, as well as link directly to the take away and delivery options.

If you already have access to an email list of your customers, you have the added benefit of direct communication with your audience. Take advantage of this sooner rather than later to reinforce the messages suggested above for your website. Further to this reassure your customers so they know you care about their health and safety by highlighting any changes you’ve made to food preparation and delivery protocols that directly benefit them. You could also personalise your message to help them understand that more than ever, how much you appreciate their support and continued business at this time.

If you’re already using third party delivery services or are intending to, you’ve already put yourself in a position to be introduced to a whole new audience. New customers will organically discover your presence as they browse the respective Apps of each of the delivery services looking for their next meal. That’s why it’s incredibly important that any menu photography you add to your delivery profile is of sufficient quality to create appetite appeal and in turn drive purchase.

Social media options such as Facebook and Instagram provide great avenues to help promote your business model. Use them to share relevant stories of your business during this time. Show your audience that you are still working hard to ensure all their favourites meals are ready for delivery whenever they are. Demonstrate how you’ve gone above and beyond to keep both your staff and the customers themselves safe with your internal processes to remove any potential barriers to purchase. Also consider boosting your posts to target an audience, specifically within the surrounding location of your restaurant.